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| 1894 - W.H. Roddis invests in Hatteberg Veneer Company and offers new direction for company. |
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| Lack of capital grew to be the main concern plaguing the company, until late in March of 1894 when William Roddis came to the rescue. Under Mr. Roddis’ management the firm that was near bankruptcy took on a new lease in life. Mr. Roddis recognized the abundance of valuable hardwood species in the area – birch, maple, oak, basswood, and elm. Hence he demanded a higher end product than the cheese boxes and butter tubs that were a large component of Hatteberg’s products. So as soon as it was possible he began producing an increased volume of plywood. The company also turned toward veneer specialties, such as panels for beds, chairs, desks, etc., and was flexible enough to meet any veneer order. In 1896, the company received its first order from across the water. The order came from Berlin, Germany and called for one train car of basswood panels; the order was made up and shipped immediately. |
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